BRAND KIT
Brand kit
Guidelines and assets for presenting the SendWorks brand consistently.
Download all assets ZIP · 233 KB01 — Logo
Logo
The wordmark is the default. Use the icon on its own only where the full lockup won’t fit, or as an avatar. Prefer SVG wherever the medium supports it — the PNGs are transparent and sized for print.
App icon
The mark set in a rounded square. Use it for avatars, favicons, app tiles, and social profile images — anywhere the artwork needs its own edge because the background is out of our control. Everywhere else, prefer the wordmark. The variant name refers to the tile, not the mark on it.
Do not alter these files in any way. No stretching, rotating, recoloring, outlining, drop shadows, or placing the mark inside another shape. Leave clear space around the logo of at least the height of the mark, and don’t render the wordmark below 100px wide or either icon below 24px. The app icon’s corner radius is part of the artwork — please don’t re-round it, crop it square, or knock it into a circle. If you need a circular avatar, let the platform mask it and the tile will do the right thing.
02 — Colors
Colors
The SendWorks parent brand is monochrome. Yellow belongs to SendX and violet to SendPost — please don’t use either to stand for SendWorks itself. Click a swatch to copy its hex.
03 — Naming
How to write our names
All three names are one word with two capitals and no space. They keep that form everywhere — headlines, body copy, URLs, and directory listings included.
SendWorks
Capital S, capital W. The parent company.
SendX
Capital S, capital X. Our messaging execution product.
SendPost
Capital S, capital P. Our messaging infrastructure product.
SendX and SendPost are products of SendWorks, not separate companies — write “SendX, a SendWorks product” or “SendX, part of SendWorks.” Please don’t abbreviate any of the three to initials.
04 — Questions
Questions
Need an asset that isn’t here, or unsure whether a usage is allowed? Email info@sendworks.com and we’ll help.