A Step-By-Step Guide to Creating a Segment of All Non Openers
Using Segmentation in SendX, you can quickly separate out the people who didn't open your email (campaign or drip) into a separate segment. This allows you to create a separate marketing campaign for them, and push them into a different part of your funnel.
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Create a new segment or edit an already existing segment depending on which segment you want to create for Non-Openers.
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Set a suitable name for the segment, select Drip Campaigns > Drip steps sent but not opened.
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Below you will be able to see all the campaigns that you have created in SendX. Select the ones from which you want to segment out the non-openers.
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Now all the users who haven't opened the selected campaigns' emails will be collected into a segment.
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Similarly, you will be able to see all the steps of the drip sequences (if you chose to segment the drip email subscribers). Simply select the steps you want to segment out the non-openers from.
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Click Create Segment to save that segment.